PARTNER for Training Success: ANALYSIS of Needs, Wants, and Identifying Gaps
The second step in the PARTNER* model is ANALYSIS: Determine the needs and wants of the different stakeholders. Identify the gaps and prepare to address them.
When following the PARTNER* model, the first step (PICTURE) should have answered the “where” questions … “where is the organization going?”, and “where does the organization want to be?” It is not unlike planning a trip and pulling out the map to pin point a destination. ANALYSIS then is like determining where we are currently located on the map.
So what steps or considerations are involved in analyzing the needs and wants of the organization? And how will you identify the gaps? Be sure to consider the following:
Who – When you begin analyzing needs and wants, determine up front who you will be including in the process. Joseph Schwab, an educator who developed a program design approach based on curriculum deliberations, believed that the lead curriculum-making specialist should have input from all concerned parties. In the world of corporate learning and development, that would mean subject matter experts, learners, trainer-facilitators, organizational leader(s), and human resource representatives. He did caution subject matter experts will frequently want to control the curriculum making process or will discount input from others, so a strong and focused curriculum lead is required. Schwab’s approach is sound and ensures that all involved parties have a voice.
Unique Issues – Having completed the PICTURE step, you should be aware of the organization’s unique challenges that arise from issues like culture or geography. In the ANALYSIS stage, you must also consider and be aware of unique skill or process issues and constraints. Are there health and safety issues, legal constraints, or ethical considerations? What role does the learner take in relation to these? How about the organization’s leadership?
Competency Maps – Have competency maps been developed for the different internal roles? A competency map is an outline, or listing of skills and traits required to successfully fulfill the requirements of a particular position. If competency maps are available, great! Review them to ensure that they are current and reflective of the positions that exist. If competency maps are not available, consider completing them as part of the ANALYSIS process.
Questions – Through this entire process, you will be asking yourself (and possibly others) questions. Be sure to keep a running list of those questions somewhere where you can refer to it. Review the list and determine which questions are important in helping to determine where the organization currently is (remember the map analogy above?).
Methods/Media – Reach out and engage with individuals at all levels within the organization that will be effected by and involved with any training initiatives. There are a variety of ways to do this:
- Paper surveys
- One-on-one interviews
- On-line surveys, using tools like Survey Monkey
- 360 or modified 360 feedback instruments
- Exit interviews
- Roundtables
- Focus groups
One note of caution … it is often tempting to take as gospel the anecdotal input provided by the organizational leadership, and make decisions based on only their input. Leadership team input is only one part of a thorough analysis or needs assessment step.
Roll Out – When preparing to undertake a needs assessment, consider how to position it. Depending on its purpose, consider having a senior member from the leadership team provide an introduction of the process to all those who will be participating. This could be a simple as an e-mail/memo or voicemail blast, or it could be as elaborate as an all-hands meeting. Attaching as much credibility to this process will help to ensure that you get the information needed to help make the necessary recommendations.
Evaluation – The final step in the ANALYSIS process is to collect, document, and present your findings (even if you are only presenting those finding to yourself). This is where you will be able to confidently say, “this is where we are, and this is where we want to (or need to) be.” In some cases you may learn that the organization and its people are where they need to be, or are very close to it; in other cases it will be quite obvious that a significant gap exists. From here, we will move on to the READY stage in the PARTNER* model and begin the process of determining how to get from “here to there”.
* The PARTNER model (Picture, Analysis, Ready, Train, Nurture, Evaluate, and Revisit) looks at each step in the development, design, delivery, and follow-up process and breaks it down into a simple to follow template.
This is post 3 of the PARTNER Model … view the others by following these links:
- PARTNER for Training Success
- Look at the big PICTURE
- ANALYSIS of Needs, Wants, and Identifying Gaps
- READY objectives, design, and delivery approach
- TRAIN delivery, context, and learner needs
PARTNER for Training Success: Look at the Big PICTURE
The first undertaking in the PARTNER* model is to take a look at the big PICTURE … the context; the overarching objectives; the who’s who in the company, trainer, learner triumvirate. Take a step back and critically look at:
History – Where has the organization come from? Understanding where it has been, how it has grown, and the challenges that it has faced and overcome will help you to develop an appreciation for the culture that exists today.
Mission; Vision; Values. – Are the mission, vision, and values congruent with where the organization has been, where it is, and where it wants to go? As a developer of training, being clear about the organization’s raison d’être will be a key component of any program. Integrating the organization’s mission, vision, and values into your training initiatives, whether internal or external, is important.
Culture – How would you characterize the organization’s culture? Having and demonstrating a learning culture means that organizational leaders walk the talk, clearly value their people, and demonstrate this through investing in them. If appropriate, and positive, the company’s cultural milieu should be integral to every training initiative developed internally (and should be customized into any external or off-the-shelf initiatives brought inside).
Leadership – Do you see a culture where the leaders not only talk high principles but also live them? Do you see people who make noises about their teams needing certain skill sets and leadership philosophies not drinking from the same cup? In short, do you see an organization that walks the talk? As much as those of us in the learning world want to say that it’s all about the learner, we can never forget that the learner will seldom get what they need without the support of the organization’s leaders.
Org-chart – Reviewing the org-chart will help you to identify the structure and resources available, and if necessary, to note any constraints that you may be working with. Determine where learning and development as an organizational activity fits. Is it a stand alone department that has a seat at the organizational leadership team table or is it a sub-group that reports to HR or IT? Clearly the answer to this question will necessarily color learning and development goals and objectives.
Stakeholders – Who are the stakeholders? Is the organization a not-for-profit, a sole proprietorship, a limited partnership, or a publically traded company? Is there an employee ownership component? Is there a union? What role do all of the different stakeholders play? What influence do they have on the day to day operations of the organization? Does the C-level team within the organization consider the shareholders a key component of the structure and consider the delivering of profit to shareholders as trumping all else? Yes, lots of questions. Knowing the answers will help you ensure that the needs of the learners and the stakeholders are addressed.
Metrics – If the organization operates in an environment that has very focused metrics and runs a by-the-numbers shop, be sure to investigate just what that means. Are costs and margins razor thin as a result of the industry that the organization is involved in? Does this result in tight controls and little flexibility? Or are the key metrics viewed in a more holistic manner, meaning that they are an important part of the whole, but not the only factor considered when training initiatives are advanced?
Budget – How much will be available in money and other resources? Through the process of investigating some of the issues mentioned above, it will become apparent as to what type of monetary and resource constraints you will be working with. Up front you should know if you will be operating on a shoestring budget, a negotiable as required budget, or the best of all possible worlds, an unlimited budget. Knowing these broad parameters at the beginning of any program development is important, because going in on a wing and a prayer will likely lead to failure and frustration. The sooner you can hone in on a number, the better you will be able to sell those to whom you report on the program itself. There should be little room for ambiguity here.
Are there other areas or issues that should be examined as part of the big PICTURE? Let me know.
* The PARTNER model (Picture, Analysis, Ready, Train, Nurture, Evaluate, and Revisit) looks at each step in the development, design, delivery, and follow-up process and breaks it down into a simple to follow template.
This is post 2 of the PARTNER Model … view the others by following these links:
- PARTNER for Training Success
- Look at the big PICTURE
- ANALYSIS of Needs, Wants, and Identifying Gaps
- READY objectives, design, and delivery approach
- TRAIN delivery, context, and learner needs
PARTNER for Training Success
My blog entry from November 23/09 introduced a model that I designed to address the needs of individuals or teams that had little background in the design and delivery of training programs. The PARTNER model’s purpose is to provide an easy to follow, step-by-step process that will result in a program that will, at the very least, have a much better chance of succeeding and in providing a positive LROI (Learning Return on Investment).
The PARTNER model (Picture, Analysis, Ready, Train, Nurture, Evaluate, and Revisit) looks at each step in the development, design, delivery, and follow-up process and breaks it down into a simple to follow template. This blog post will be the first of a series of posts that will explore each step and it’s application.
To recap PARTNER …
“P”icture: Look at the big picture; the context; the overarching objectives; the who’s who in the company, trainer, learner triumvirate
“A”nalysis: Just what are the needs and wants of the different stakeholders? Identify the gaps and prepare to address them
“R”eady: Define your objectives and write them down; design your program(s); prepare for an effective delivery through facilitator preparation (e.g. train-the-trainer initiatives)
“T”rain: Deliver the training; know the context and required delivery method (classroom, e-learning, experiential, on-the-job, mentorship, coaching, etc.); always consider the needs of the learner
“N”urture: Coach the application of learning; have a before, during, and after training learner plan; use different tools as applicable and appropriate (e.g. learner contracts)
“E”valuate: Know your objectives before you begin; understand what LROI is and why it is the cornerstone of your entire training program; use a proven evaluation model and work it to fit your needs (e.g. Kirkpatrick, Phillips)
“R”evisit: It’s not over until it’s over; measuring success means using all of the feedback generated from all the stakeholders to further refine and modify your program as required; engrain the concept of learning as vital to the work culture
This is post 1 of the PARTNER Model … view the others by following these links:
- PARTNER for Training Success
- Look at the big PICTURE
- ANALYSIS of Needs, Wants, and Identifying Gaps
- READY objectives, design, and delivery approach
- TRAIN delivery, context, and learner needs
