The Medium Really is the Message

Marshall McLuhan coined the phrase, “the medium is the message.” It’s as applicable in its original context (media) as it is in others, namely how we choose to communicate important events or concepts to others.

In the world of training and development, the kind of support offered to learners within an organization is frequently as important, if not more, that the actual training that is offered. And how that support is communicated will determine how learners will perceive it. Do it in an offhanded way and you can expect offhanded results; read: little to none. Do it in a respectful way intended to connect with the learner, and place value on the experience and outcome, and you can expect a much greater shot at success. In today’s world of scarce resources, every dollar invested in training must yield results at least equal, but preferably greater, than the dollars invested. Taking every opportunity to ensure that communication is effective and precise will ensure that outcomes are not skewed, and that results are quantifiable, accurate, and most definitely yield a positive return on investment. It’s more than just offering a course to your staff, it’s providing valuable learning opportunities, communicating effectively, and together, having the learner and the organization, benefit from the outcome.