PARTNER for Training Success: ANALYSIS of Needs, Wants, and Identifying Gaps
The second step in the PARTNER* model is ANALYSIS: Determine the needs and wants of the different stakeholders. Identify the gaps and prepare to address them.
When following the PARTNER* model, the first step (PICTURE) should have answered the “where” questions … “where is the organization going?”, and “where does the organization want to be?” It is not unlike planning a trip and pulling out the map to pin point a destination. ANALYSIS then is like determining where we are currently located on the map.
So what steps or considerations are involved in analyzing the needs and wants of the organization? And how will you identify the gaps? Be sure to consider the following:
Who – When you begin analyzing needs and wants, determine up front who you will be including in the process. Joseph Schwab, an educator who developed a program design approach based on curriculum deliberations, believed that the lead curriculum-making specialist should have input from all concerned parties. In the world of corporate learning and development, that would mean subject matter experts, learners, trainer-facilitators, organizational leader(s), and human resource representatives. He did caution subject matter experts will frequently want to control the curriculum making process or will discount input from others, so a strong and focused curriculum lead is required. Schwab’s approach is sound and ensures that all involved parties have a voice.
Unique Issues – Having completed the PICTURE step, you should be aware of the organization’s unique challenges that arise from issues like culture or geography. In the ANALYSIS stage, you must also consider and be aware of unique skill or process issues and constraints. Are there health and safety issues, legal constraints, or ethical considerations? What role does the learner take in relation to these? How about the organization’s leadership?
Competency Maps – Have competency maps been developed for the different internal roles? A competency map is an outline, or listing of skills and traits required to successfully fulfill the requirements of a particular position. If competency maps are available, great! Review them to ensure that they are current and reflective of the positions that exist. If competency maps are not available, consider completing them as part of the ANALYSIS process.
Questions – Through this entire process, you will be asking yourself (and possibly others) questions. Be sure to keep a running list of those questions somewhere where you can refer to it. Review the list and determine which questions are important in helping to determine where the organization currently is (remember the map analogy above?).
Methods/Media – Reach out and engage with individuals at all levels within the organization that will be effected by and involved with any training initiatives. There are a variety of ways to do this:
- Paper surveys
- One-on-one interviews
- On-line surveys, using tools like Survey Monkey
- 360 or modified 360 feedback instruments
- Exit interviews
- Roundtables
- Focus groups
One note of caution … it is often tempting to take as gospel the anecdotal input provided by the organizational leadership, and make decisions based on only their input. Leadership team input is only one part of a thorough analysis or needs assessment step.
Roll Out – When preparing to undertake a needs assessment, consider how to position it. Depending on its purpose, consider having a senior member from the leadership team provide an introduction of the process to all those who will be participating. This could be a simple as an e-mail/memo or voicemail blast, or it could be as elaborate as an all-hands meeting. Attaching as much credibility to this process will help to ensure that you get the information needed to help make the necessary recommendations.
Evaluation – The final step in the ANALYSIS process is to collect, document, and present your findings (even if you are only presenting those finding to yourself). This is where you will be able to confidently say, “this is where we are, and this is where we want to (or need to) be.” In some cases you may learn that the organization and its people are where they need to be, or are very close to it; in other cases it will be quite obvious that a significant gap exists. From here, we will move on to the READY stage in the PARTNER* model and begin the process of determining how to get from “here to there”.
* The PARTNER model (Picture, Analysis, Ready, Train, Nurture, Evaluate, and Revisit) looks at each step in the development, design, delivery, and follow-up process and breaks it down into a simple to follow template.
This is post 3 of the PARTNER Model … view the others by following these links:
- PARTNER for Training Success
- Look at the big PICTURE
- ANALYSIS of Needs, Wants, and Identifying Gaps
- READY objectives, design, and delivery approach
- TRAIN delivery, context, and learner needs
PARTNER for Training Success: Look at the Big PICTURE
The first undertaking in the PARTNER* model is to take a look at the big PICTURE … the context; the overarching objectives; the who’s who in the company, trainer, learner triumvirate. Take a step back and critically look at:
History – Where has the organization come from? Understanding where it has been, how it has grown, and the challenges that it has faced and overcome will help you to develop an appreciation for the culture that exists today.
Mission; Vision; Values. – Are the mission, vision, and values congruent with where the organization has been, where it is, and where it wants to go? As a developer of training, being clear about the organization’s raison d’être will be a key component of any program. Integrating the organization’s mission, vision, and values into your training initiatives, whether internal or external, is important.
Culture – How would you characterize the organization’s culture? Having and demonstrating a learning culture means that organizational leaders walk the talk, clearly value their people, and demonstrate this through investing in them. If appropriate, and positive, the company’s cultural milieu should be integral to every training initiative developed internally (and should be customized into any external or off-the-shelf initiatives brought inside).
Leadership – Do you see a culture where the leaders not only talk high principles but also live them? Do you see people who make noises about their teams needing certain skill sets and leadership philosophies not drinking from the same cup? In short, do you see an organization that walks the talk? As much as those of us in the learning world want to say that it’s all about the learner, we can never forget that the learner will seldom get what they need without the support of the organization’s leaders.
Org-chart – Reviewing the org-chart will help you to identify the structure and resources available, and if necessary, to note any constraints that you may be working with. Determine where learning and development as an organizational activity fits. Is it a stand alone department that has a seat at the organizational leadership team table or is it a sub-group that reports to HR or IT? Clearly the answer to this question will necessarily color learning and development goals and objectives.
Stakeholders – Who are the stakeholders? Is the organization a not-for-profit, a sole proprietorship, a limited partnership, or a publically traded company? Is there an employee ownership component? Is there a union? What role do all of the different stakeholders play? What influence do they have on the day to day operations of the organization? Does the C-level team within the organization consider the shareholders a key component of the structure and consider the delivering of profit to shareholders as trumping all else? Yes, lots of questions. Knowing the answers will help you ensure that the needs of the learners and the stakeholders are addressed.
Metrics – If the organization operates in an environment that has very focused metrics and runs a by-the-numbers shop, be sure to investigate just what that means. Are costs and margins razor thin as a result of the industry that the organization is involved in? Does this result in tight controls and little flexibility? Or are the key metrics viewed in a more holistic manner, meaning that they are an important part of the whole, but not the only factor considered when training initiatives are advanced?
Budget – How much will be available in money and other resources? Through the process of investigating some of the issues mentioned above, it will become apparent as to what type of monetary and resource constraints you will be working with. Up front you should know if you will be operating on a shoestring budget, a negotiable as required budget, or the best of all possible worlds, an unlimited budget. Knowing these broad parameters at the beginning of any program development is important, because going in on a wing and a prayer will likely lead to failure and frustration. The sooner you can hone in on a number, the better you will be able to sell those to whom you report on the program itself. There should be little room for ambiguity here.
Are there other areas or issues that should be examined as part of the big PICTURE? Let me know.
* The PARTNER model (Picture, Analysis, Ready, Train, Nurture, Evaluate, and Revisit) looks at each step in the development, design, delivery, and follow-up process and breaks it down into a simple to follow template.
This is post 2 of the PARTNER Model … view the others by following these links:
- PARTNER for Training Success
- Look at the big PICTURE
- ANALYSIS of Needs, Wants, and Identifying Gaps
- READY objectives, design, and delivery approach
- TRAIN delivery, context, and learner needs
External or Internal Trainers?
When looking at different training initiatives for your organization, it can be very tempting to go with an exclusively internal solution … especially if the focus is on the bottom line cost and not the learning-return-on-investment (LROI). While cost should play a role in ultimately determining which way you will go, too frequently it disproportionately outweighs all others.
When looking at different training initiatives for your organization, it can be very tempting to go with an exclusively external solution … especially if the focus is on the bottom line cost and not the LROI. While cost should play a role in ultimately determining which way you will go, too frequently it disproportionately outweighs all others.
Do I hear an echo in here?
Clearly the same argument can be made for either internal or external resources, especially if the focus is exclusively on the bottom line (and in your experience, you may well have heard it used both ways). So what other factors should be considered in the LROI equation? There are two that I think should sit at or near the top of the list
1. Cultural connection
It is important that the organization’s culture be understood and respected. Depending on the purpose of the training, the cultural connection could possibly be best addressed using internal resources … or it may best be left to external resources (e.g. implementing a program that will result in a cultural shift). There’s no short answer here, just a need to be aware of this key consideration.
2. Expertise
Here is where taking advantage of subject matter experts (SMEs) comes into play. If you are in an environment that is unique, with little external subject matter expertise available, then clearly your internal SMEs will be playing a significant role. Or perhaps there is a requirement to engage with external sources because your needs/gap analysis has revealed that the required knowledge or skill sets don’t exist internally.
So what is the bottom line here? Focusing exclusively on your bottom line cost when designing and/or delivering training programs could end up costing you more in the long run. At the very least, the three key factors mentioned above, (bottom line, cultural connection, expertise), should be considered when attempting to maximize your LROI.
What other factors do you feel should be considered in creating a positive LROI equation?
Understand your organization’s leadership orientation
Trust. Responsibility. Respect. Focus. All terms that should be used when describing the leadership orientation of an organization; or at least in describing an organization that wants to survive and thrive. The science of leadership (or is it a practiced art?) within organizations today has been studied, documented, and discussed by both those in the know and those who don’t know but think they do.
My intent is not to run through a list of what I consider the do’s and don’ts of effective leadership, but rather to suggest that if you are going to be involved in designing and/or delivering training and development initiatives for your organization, you need to take the time to understand what kind of leadership orientation or practice exists within the organization.
How much latitude is there at different levels within the organization when it comes to taking responsibility for making decisions? Is leadership centralized or devolved? Does the organization have a self-leadership model that is encouraged and capitalized on? Do those who are required to take on the role of follower understand what it means to be an effective follower?
Some of these questions are easier to answer than others. Regardless, it’s important to take the time necessary to answer them. If you are preparing any type of training program that touches on understanding the culture of the organization or in developing leadership skills to help the organization succeed, it needs to be consistent with, and reinforce how the organization sees and presents itself to the world. If these questions cannot be answered because there clearly is a lack of trust, responsibility, respect, and focus when it comes to organizational leadership, then you may want to suggest that the place to start is with the C-level leadership team itself.
